Here’s How You Should Select A PPC Company

 

According to researchers, business companies invested more than $10 billion on pay-per-click advertising in 2017. If you’re the owner of a business company, then you can probably imagine how big the amount is! Also, with every passing year, the value of global advertising expenses on every PPC channel is continuously increasing. Such explosive growth is due to several valid reasons, and the most important one is that pay-per-click advertising is highly effective. If you do it properly, then you’ll get the results you seek. However, if you can’t do it by yourself, then you’ll need a Top PPC Agency look into it. It further means knowing how to choose one.

 

1. Core values: First of all, you must understand how the company handles PPC marketing projects. This particular form of digital marketing is superb, to say the least, and you can weigh the revenue generated against the money spent on advertising. Naturally, analytics and data become critical for successful campaigns in the future. The best companies must know the best way to utilize numbers and strategize ideas through the same. They must use everything they know and everything they find out about the target audience to come up with high-yielding campaigns. Additionally, they must gather as much data as possible and share it with you.

 

2. Partnerships and data sources: The owners of business companies that have been in the game for a long time run more campaigns than startups. As a result, they manage to accumulate a lot of first-party data on their targeted audience and the way they behave. However, the best PPC firms should have a massive database of their own containing first-party data. They must also know how to predict the behavior of the audience using the same data.

 

3. Local search: About 86% of the people using smartphones rely on search engines to look for products and services available in their neighborhood. Also, 76% of the same searches result in at least one in-store visit. These numbers prove that no business owner can trifle with the local search factor, especially if he/she expects to increase foot traffic at his/her brick-and-mortar store. Similarly, your PPC service provider should have an in-depth understanding of how to manipulate local search using both paid and organic strategies.

 

4. Optimizing for mobile devices: Today, mobile devices rule the sphere of search ads. More than half of the clicks on these advertisements take place on smartphones, tablets, etc. While designing for desktops is still mandatory, you need to make sure that your PPC partner prioritizes mobile optimization more than desktop optimization. They should also be able to tackle the ever-changing algorithms of Google.

 

Focusing on the correct channels

 

Finally, the Best PPC Services should focus on the appropriate channels. Whether you wish to target social media platforms, search engines, online shopping portals, or multi-channel campaigns, your PPC firm should specialize in every platform you want to use.

 

How To Select The Best PPC Agency

 

PPC or pay-per-click is one of the most popular forms of online or digital marketing strategies of current times. This is a model of marketing that has become widely popular amongst the commercial entities of the world and is being taken up by a large number of organizations across the world. Being a highly specialized form of online marketing, the task is best left to the professional experts of the domain. Going by the popularity of the model, several PPC Company and service providers have emerged across the world. This makes the task of selecting one from this array all the more difficult. Let us take a look at some of the parameters that can help us select a PPC service provider prudently.

Variety of advertising services

When it comes to marketing services across the digital platform, the list can be quite expansive. Video advertising, Gmail advertising, mobile advertising, social media advertising, search ads advertising, display, or banner advertising are some of the forms that must be covered. Only when all these varieties of advertising are covered that a brand can attain maximum benefit from the market. The chances of lead generation and conversion become all the more robust with all these different advertising gimmicks.

Result-driven

The PPC services aim at maximizing the business volume of the company. Hence at the time of hiring a professional expert for the services ensure that they are number-driven in their performance. Look for PPC companies that aim to move ahead with specific target numbers in their mind. Some of the best PPC agency across the world has very determined targets when it comes to conversion increase, clicks increase, and engagement increase. This is how as clients you can scale and measure the quality of their services.

Customized services

There is no stated and principal rule or format of PPC services. Every company or business house on the pattern of their business and operations can have different requirements. Hence at the time of selecting a PPC service providing company is sure that they can customize their services to offer you the most suitable pattern or format that will bring you the most promising results.

Close follow-up

PPC like the other fortes of digital marketing is not a one time job. Based on the initial format, the experts must make a close analysis of the incoming figures. Based on the leads generated or the customers converted the experts need to look for other ways through which the business volume can be further maximized. This means that as a client you must be in constant connection with your PPC partners. Experts who are ready to offer this support are the best people for your organization.

Years of experience

At the time of selecting a PPC company is sure to know all about their ears of experience in the market. PPC is a highly dynamic domain that has seen an end number of developments and emerging trends. A company that has been in the market for a while will be sure to have witnessed all these changing and emerging trends. This makes them the best choice for any company. Ideally, look for a Best PPC Services provider who has been in the market for a decade minimum. Like this, you can be sure of quality support from them.

All rounded support

PPC is just a tiny part of digital marketing. There are so many other aspects to this entire domain. A company that provides services of PPC also must provide other related digital marketing services. At the time of hiring such an organization be sure to ask whether they provide services e-commerce sales, app installation, video promotions, and call inquiries.

5 Don’ts for Creating A Landing Page For Your PPC Campaign

Creating a perfect Pay-Per-Click (PPC) Campaign is a battle half-won. How? The other half of the battle lies in creating a Perfect Landing Page.

Do you know what a landing page is?

It is the destination which a user is directed to once they click on your PPC campaign. No matter the quality and attractiveness of your PPC campaign, the user's eventual decision are influenced by how appealing your landing page looks.

Your PPC ads must undergo meticulous planning to create the most persuasive message to attract maximum clicks. Your landing page must be given the same level of attention to make sure that your prospects remain engaged (lowering your website's bounce rate) and take your desired action (subscribing to a newsletter, purchasing a product) which is your business objective.

As easy as it may seem, there are few things to consider to ensure that your landing page is appealing and establishes a certain level of trust in your prospects.

5 Don'ts When Creating A PPC Landing Page

In this article, we will discuss a few points to remember when designing your landing page to record maximum clicks, engagements, and conversions.

Here is everything that we will discuss –

1. Do not generalize your landing page

2. Create a separate landing page

3. Make it authentic and not gimmicky

4. Keep it simple and concise

5. Do not forget to test the landing page

 

1.     Do not generalize your landing page

Avoid selling to everyone. Put down your temptation of trying to fit in all the possible information on your landing page. If your potential audience demographics are varied, you should have different custom PPC Services in Delhi targeting each audience type. Make sure to keep your landing page highly targeted and specific.

 

2.     Create a separate landing page

A landing page is a separate page on your website. Do not confuse it with your website's home page. Because the home page is the introductory page of your website, if you land your prospects on the home page, they will be more confused and highly likely to leave your site. When a user sees your ad, the prime objective is to direct them towards a specific, clear set of goals - it can be either subscribing to a newsletter or buying a product. This reduces the number of steps involved in making the user reach the conversion stage and improves the chance of higher conversions. This said it is imperative to keep your landing page separate from your home page.

 

3.     Make it authentic and not gimmicky

Today's customers are smart enough to differentiate between an official website and a scam. They are aware that many flawed and gimmicky sites are there to just scam the users. This said, it is a big turn off for your customers, and they might end up seeing your brand in a bad light if your landing page is even nearly scammy. It is crucial to create a landing page that is direct and has a clear set of actions. You must incorporate your brand logo, certifications and accreditations, testimonials to help reassure your potential customers about the legitimacy and authenticity of your business.

 

4.     Keep it simple and concise

Make a note to not ask for too much information from your prospective customers. Because of the increasing privacy concerns, not many people will be comfortable with giving out their personal data. For example, for a free book download, no one will give you their credit card details. If you ask for it, you will instead scare them away.

Ask for basic details like name, email ID and contact information. Do not push them. If your prospects feel forced, they will likely incur a bad experience with your website, and this will further deteriorate your presence in the market.

Provide useful information, ask for only the critical information, and try to keep full transparency.

 

5.     Do not forget to test the landing page

Before making your landing page live, you must test it. Do not forget to integrate a tracking code into your landing page for receiving valuable data to help you gain insights into how the customers perceive your landing page and PPC ad campaign.

This way, you will get an idea of what marketing efforts work and make changes and alterations accordingly.

 

FINAL WORDS

Unlike the popular understanding, the work of PPC does not stop at creating and merely running the ad campaigns. It requires special attention to the hows and the whats of the landing page. For your PPC campaign to be successful in the real sense, you need to optimize your landing page in a way that it fits both your and your customers' mutual and individual objectives.

The real identity of a best PPC company is how they prioritize the creation of landing pages in the entire PPC ad campaign process. DigitalOye is a Best PPC Agency Delhi that offers a plethora of professional PPC services in Delhi that are tailored to the needs of individual businesses. If you're looking for optimizing your PPC campaigns, DigitalOye is the place to be.