5 Don’ts for Creating A Landing Page For Your PPC Campaign

Creating a perfect Pay-Per-Click (PPC) Campaign is a battle half-won. How? The other half of the battle lies in creating a Perfect Landing Page.

Do you know what a landing page is?

It is the destination which a user is directed to once they click on your PPC campaign. No matter the quality and attractiveness of your PPC campaign, the user's eventual decision are influenced by how appealing your landing page looks.

Your PPC ads must undergo meticulous planning to create the most persuasive message to attract maximum clicks. Your landing page must be given the same level of attention to make sure that your prospects remain engaged (lowering your website's bounce rate) and take your desired action (subscribing to a newsletter, purchasing a product) which is your business objective.

As easy as it may seem, there are few things to consider to ensure that your landing page is appealing and establishes a certain level of trust in your prospects.

5 Don'ts When Creating A PPC Landing Page

In this article, we will discuss a few points to remember when designing your landing page to record maximum clicks, engagements, and conversions.

Here is everything that we will discuss –

1. Do not generalize your landing page

2. Create a separate landing page

3. Make it authentic and not gimmicky

4. Keep it simple and concise

5. Do not forget to test the landing page

 

1.     Do not generalize your landing page

Avoid selling to everyone. Put down your temptation of trying to fit in all the possible information on your landing page. If your potential audience demographics are varied, you should have different custom PPC Services in Delhi targeting each audience type. Make sure to keep your landing page highly targeted and specific.

 

2.     Create a separate landing page

A landing page is a separate page on your website. Do not confuse it with your website's home page. Because the home page is the introductory page of your website, if you land your prospects on the home page, they will be more confused and highly likely to leave your site. When a user sees your ad, the prime objective is to direct them towards a specific, clear set of goals - it can be either subscribing to a newsletter or buying a product. This reduces the number of steps involved in making the user reach the conversion stage and improves the chance of higher conversions. This said it is imperative to keep your landing page separate from your home page.

 

3.     Make it authentic and not gimmicky

Today's customers are smart enough to differentiate between an official website and a scam. They are aware that many flawed and gimmicky sites are there to just scam the users. This said, it is a big turn off for your customers, and they might end up seeing your brand in a bad light if your landing page is even nearly scammy. It is crucial to create a landing page that is direct and has a clear set of actions. You must incorporate your brand logo, certifications and accreditations, testimonials to help reassure your potential customers about the legitimacy and authenticity of your business.

 

4.     Keep it simple and concise

Make a note to not ask for too much information from your prospective customers. Because of the increasing privacy concerns, not many people will be comfortable with giving out their personal data. For example, for a free book download, no one will give you their credit card details. If you ask for it, you will instead scare them away.

Ask for basic details like name, email ID and contact information. Do not push them. If your prospects feel forced, they will likely incur a bad experience with your website, and this will further deteriorate your presence in the market.

Provide useful information, ask for only the critical information, and try to keep full transparency.

 

5.     Do not forget to test the landing page

Before making your landing page live, you must test it. Do not forget to integrate a tracking code into your landing page for receiving valuable data to help you gain insights into how the customers perceive your landing page and PPC ad campaign.

This way, you will get an idea of what marketing efforts work and make changes and alterations accordingly.

 

FINAL WORDS

Unlike the popular understanding, the work of PPC does not stop at creating and merely running the ad campaigns. It requires special attention to the hows and the whats of the landing page. For your PPC campaign to be successful in the real sense, you need to optimize your landing page in a way that it fits both your and your customers' mutual and individual objectives.

The real identity of a best PPC company is how they prioritize the creation of landing pages in the entire PPC ad campaign process. DigitalOye is a Best PPC Agency Delhi that offers a plethora of professional PPC services in Delhi that are tailored to the needs of individual businesses. If you're looking for optimizing your PPC campaigns, DigitalOye is the place to be.