Creating
a perfect Pay-Per-Click (PPC) Campaign is a battle half-won. How? The other
half of the battle lies in creating a Perfect Landing Page.
Do you know what a landing page is?
It is the
destination which a user is directed to once they click on your PPC campaign.
No matter the quality and attractiveness of your PPC campaign, the user's
eventual decision are influenced by how appealing your landing page looks.
Your PPC
ads must undergo meticulous planning to create the most persuasive message to
attract maximum clicks. Your landing page must be given the same level of
attention to make sure that your prospects remain engaged (lowering your
website's bounce rate) and take your desired action (subscribing to a
newsletter, purchasing a product) which is your business objective.
As easy
as it may seem, there are few things to consider to ensure that your landing
page is appealing and establishes a certain level of trust in your prospects.
5 Don'ts When
Creating A PPC Landing Page
In this
article, we will discuss a few points to remember when designing your landing
page to record maximum clicks, engagements, and conversions.
Here is
everything that we will discuss –
1. Do not generalize
your landing page
2. Create a separate
landing page
3. Make it authentic
and not gimmicky
4. Keep it simple and
concise
5. Do not forget to
test the landing page
1.
Do not generalize your landing page
Avoid
selling to everyone. Put down your temptation of trying to fit in all the
possible information on your landing page. If your potential audience
demographics are varied, you should have different custom PPC Services
in Delhi targeting each audience type. Make sure to keep your landing
page highly targeted and specific.
2.
Create a separate landing page
A landing
page is a separate page on your website. Do not confuse it with your website's
home page. Because the home page is the introductory page of your website, if
you land your prospects on the home page, they will be more confused and highly
likely to leave your site. When a user sees your ad, the prime objective is to
direct them towards a specific, clear set of goals - it can be either
subscribing to a newsletter or buying a product. This reduces the number of
steps involved in making the user reach the conversion stage and improves the
chance of higher conversions. This said it is imperative to keep your landing
page separate from your home page.
3.
Make it authentic and not gimmicky
Today's
customers are smart enough to differentiate between an official website and a
scam. They are aware that many flawed and gimmicky sites are there to just scam
the users. This said, it is a big turn off for your customers, and they might
end up seeing your brand in a bad light if your landing page is even nearly
scammy. It is crucial to create a landing page that is direct and has a clear
set of actions. You must incorporate your brand logo, certifications and
accreditations, testimonials to help reassure your potential customers about
the legitimacy and authenticity of your business.
4.
Keep it simple and concise
Make a
note to not ask for too much information from your prospective customers.
Because of the increasing privacy concerns, not many people will be comfortable
with giving out their personal data. For example, for a free book download, no
one will give you their credit card details. If you ask for it, you will
instead scare them away.
Ask for
basic details like name, email ID and contact information. Do not push them. If
your prospects feel forced, they will likely incur a bad experience with your
website, and this will further deteriorate your presence in the market.
Provide
useful information, ask for only the critical information, and try to keep full
transparency.
5.
Do not forget to test the landing page
Before
making your landing page live, you must test it. Do not forget to integrate a
tracking code into your landing page for receiving valuable data to help you
gain insights into how the customers perceive your landing page and PPC ad
campaign.
This way,
you will get an idea of what marketing efforts work and make changes and
alterations accordingly.
FINAL WORDS
Unlike
the popular understanding, the work of PPC does not stop at creating and merely
running the ad campaigns. It requires special attention to the hows and the
whats of the landing page. For your PPC campaign to be successful in the real
sense, you need to optimize your landing page in a way that it fits both your
and your customers' mutual and individual objectives.
The real
identity of a best PPC company is
how they prioritize the creation of landing pages in the entire PPC ad campaign
process. DigitalOye is a Best PPC Agency
Delhi that offers a plethora of professional PPC services in Delhi that
are tailored to the needs of individual businesses. If you're looking for
optimizing your PPC campaigns, DigitalOye is the place to be.
